Established in 1897, the Alliance Française de Denver is a non-profit organization promoting the French language and culture in Colorado.
In 2016, the Alliance Française de Denver sponsored the ADCD 12th Annual Paper Fashion Show and partnered with La Bulle Designs to create their print ad for the Paper Fashion Show commemorative book.
The concept of HAUTE COUTURE usually refers to exclusive and often trend-setting fashions for women. In this ad, the expression is relevant since each paper design is created and constructed exclusively for the Paper Fashion Show. The translation of the adjective HAUTE in English is high, an allusion to Denver, the Mile High City. Other symbols, such as a high heel shoe, the Eiffel Tower and tag line "ELEVATE YOUR FRENCH" convey a sense of elevation, thus motivating the target audience to learn or improve their French language skills.
This HAUTE COUTURE ad was also displayed at the Alliance Française de Denver's booth during the ADCD 12th Annual Paper Fashion Show.
LA BROCHURE 2017
The Alliance Française de Denver asked La Bulle Designs to design its 2017 brochure of events and programs. When fully opened, this quad-fold brochure featuring French icons and infographics, reveals the French flag. This new format also follows the design guidelines of the U.S. mailing standards and it conveys the information visually in an effective and appealing way.