Theatrical lighting | EXPERIMENTAL TYPOGRAPHY
LUX is an experimental typography project based on the concept of Paris, the City of Light where the author used to live. At night, the combination of theatrical lighting and typography enlightens viewers about their environment!
LUX is composed of simple rectilinear and curvilinear shapes so that it remains legible from a distance. It is also strongly influenced by the Guerrilla Marketing, an advertising strategy that focuses on low-cost unconventional marketing tactics that yield maximum results.
This composition captures the essence of this environmental typography project, as the word LUX seems to adapt its shape and meaning to each surface it is projected onto.
Thanks to this experiment, the author gained a better understanding of lighting possibilities and limitations in an outside location.